![What is "Value" in Content Marketing, Really? [Grizzle Chat]](https://content.bcastcdn.com/uploads/65qwmlvq/399e79f0-7634-11ec-9a9c-2515e25377d5/399e7b80-7634-11ec-b5a2-79eaa1f7f288.jpg "What is \"Value\" in Content Marketing, Really? [Grizzle Chat]")
What is "Value" in Content Marketing, Really? [Grizzle Chat]
Update: 2022-01-25
Description
“Value” is a term we often throw around in content marketing. We encourage writers to create “value-driven content,” and asking them to “add more value” is a consistent request we find ourselves asking.
But what does value actually mean? How can we make a nebulous term more tangible?
These are the questions Erica and I set out to answer. In this episode of Demandist, we talk about:
- What does value look like? How is it perceived? How can we make value more tangible as content marketers?
- Why good writing is the communication medium that lets value unfold
- The importance of outlines and why they act as a roadmap for value to emerge
- Practical examples of “value bombs” to add to your content
- The concept of “Aha! Velocity” and how it can make your content more sticky
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